WiHPCA 2022 Annual Conference

  • September 26, 2022
  • (CDT)
  • September 27, 2022
  • (CDT)
  • Glacier Canyon Lodge at the Wilderness Resort, 45 Hillman Road, Baraboo, WI 53913


Registration is closed

Agenda (subject to change)

September 26

7:00 – 8:00 pm – Welcome Reception

September 27

8:00 – 9:00 am – Registration & Breakfast

9:00 – 10:30 am - Providing Culturally Sensitive Care at End of Life
Tracy Schroepfer, PhD, MSW, MA, Professor, University of Wisconsin – Madison

  • Articulate the importance of equity over equality, and cultural humility and responsiveness over cultural competence in service provision
  • Understand more deeply the role historical trauma plays at end of life
  • Assess end of life cultural values and beliefs
  • Collaborate with communities on how best to provide community members culturally sensitive and responsive end-of-life care

10:30 – 10:45 am – Break

10:45 – 11:45 am – BLOCK 1

The Macy Catheter: An In-depth Introduction to How it is Used and Why it is Becoming an Emerging Standard of Care
Brad Macy, RN, BSN, CHPN, President and Co-Founder, Hospi Corporation
Sonja Kuehl, MSN, RN, CHPN, Clinical Nurse Specialist, Unity

  • Verbalize how the Macy Catheter is inserted and medications and fluids administered
  • Describe how the Macy Catheter can decrease nursing burden of care and improve patient outcomes
  • List three ways the Macy Catheter could positively affect the overall operational efficiency and quality of patient care of a hospice agency.

Unconventional Growth Strategies for Today’s Hospice Landscape
Jess Chew, VP, Marketing, Trella Health
Kara Justis, VP Strategic Consulting, Trella Health

When it comes to marketing, many hospices struggle with where to start. Without a clear view of market potential in their area, they may approach the problem with the perspective of attempting to fix something that’s broken. Fortenberry said, “It’s not necessarily about what to fix – it’s about how to optimize your marketing strategies to be the most impactful.” To do this, hospices must have insights into their current referral partnerships and data around acute providers in their market.

In this session, attendees will learn:

  • Strategies to Improve Hospice Conversion Rates
  • Increasing Referrals for Underserved Populations
  • Addressing Physician Underutilization

Attendees will leave with a better understanding of the importance of data for improved hospice performance.

11:45 am – 12:45 pm – Lunch and Legislative Update

12:45 – 1:45 pm - Preparing for A Different Future: How VBID May Change What We Do and How We Do It

Meg Pekarske, JD, Attorney, Husch Blackwell LLP
  • Learn key ways the hospice industry has and will continue to evolve into the future.
  • Identify what matters most to Medicare Advantage and how this differs from the current payors for hospice services.
  • Understand what actions hospices can begin taking now to thrive into the future.

1:45 – 2:00 pm – Break

2:00 – 3:00 pm – BLOCK 2

Comprehensive, Strategic and Sustainable Hospice Grief Support
Jenny Boeckman, LPC, Grief Services Director, Unity

  • Understand William Worden’s Tasks of Mourning and the role of theoretical approaches to working with bereaved.
  • Identify components of grief support strategy
  • Discuss benefits of community collaboration including engagement and reimbursement

Supporting Resilient Workforce : Incorporating The Science of Emotional Intelligence Into Hospice Leadership Roles
Abby Waters, COTA, LPN, CPEQ, CPD, CPDF, Employee Retention Consultant | Leadership Coaching for Healthcare, PeopleScience Solutions

  • Understand the research and behind emotional intelligence and stress management techniques and how will these sciences impact the healthcare professional from day to day.
  • Healthcare professionals will identify strategies for growing in professionalism and welcoming deeper collaboration and productivity in the workplace.
  • Reflect on how applying EQ skills will help health and hospice professionals achieve future leadership goals and contribute to a more resilient and positive workforce.

3:00 – 3:15 pm – Break

3:15 – 4:30 pm – What is the State of Hospice Ethics in 2022?
Timothy Kirk, PhD, HEC-C, Professor of Philosophy, City University of New York

  • Explain the ethic embedded in the original hospice philosophy of care
  • Understand how changes in social, cultural, demographic, and economic conditions present a complex ethical landscape for hospice in 2022
  • Identify key conceptual tools for hospice clinicians and administrators to identify and engage ethical opportunities and challenges


A block of rooms has been reserved at the Glacier Canyon Lodge at the Wilderness Resort at a special group rate of single: $90, double, triple, quad: $109. Contact the hotel directly at 1-800-867-9453 and tell the reservation agent that you are booking a room for the Wisconsin Hospice and Palliative Care Association, Leader #931409.

To guarantee this rate, reservations should be made by Saturday, August 27, 2022.


Glacier Canyon Lodge at the Wilderness Resort
45 Hillman Road, Baraboo, WI 53913


  • A full refund of the registration fee, less a $50 processing fee, will be granted if cancellation is received by September 12, 2022. No refund will be granted if cancellation is received after that time.

Wisconsin Hospice and Palliative Care Association

563 Carter Ct, Suite B

Kimberly, WI 54136

Phone: 920-750-7726 | Fax: 920-882-3655

Email: wihpca@badgerbay.co

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